If you are a small business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.
Smartphone usage has been on a tear as of late. Almost all – 90 percent – of that mobile-phone time is now devoted to using apps, analysis reveals. Australians now spend more time looking at their mobile phones than they do watching television.