Why Your Small Business Needs a Mobile App

If you are a small business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.

Smartphone usage has been on a tear as of late. Almost all – 90 percent – of that mobile-phone time is now devoted to using apps, analysis reveals. Australians now spend more time looking at their mobile phones than they do watching television.

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What you need to consider when creating a website.

Most customers will expect to be able to find your business on the internet. Whether you are selling your products online, or simply want to provide some information about your business and your contact details, having a website is almost essential.

It's a good idea to think about what you hope to achieve with your website before you start creating one. Researching your competitors' websites can help you get a clear idea of what may work best for you.

To create a website, you need to follow 4 basic steps.

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Six Elements Of A Successful Social Media Profile For Business

When it comes to online business branding, the creation of social media profiles is absolutely essential. Whether you are just trying to get more exposure online, connect with your fans or customers, or working to purify your online reputation, social networking profiles are the way to go as they will rank highly in search engine results when people search for your name.

Try and think of each social media profile you create as a landing page for your brand. This landing page is possibly one of the first encounters that someone is going to have with your brand, and you will want that first impression to be golden and make the visitor want to know more about you.

Here are the 6 elements you need to follow to create a successful social media profile:

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